Winner announced for 2012 Yum! IGNITES Louisville Challenge

Ignite Louisville team working with YouthBuild

Winning Ignite Louisville team with John Kurnick and Laura Melillo of Yum! Brands and Al Cornish of Norton Healthcare

2012 Yum! IGNITES Louisville Challenge Winner Announced

with Surprises at Ignite Louisville Class of 2012 graduation


Louisville, Kentucky (April 26, 2012) – The Ignite Louisville team working with YouthBuild Louisville was selected as winner of the 2012 Yum! IGNITES Louisville Challenge and will receive a $3,000 gift as a result.  Presented by Norton Healthcare, Ignite Louisville is a seven-month program that grows young professionals by developing the key components of leadership. The Yum! IGNITES Louisville Challenge is the service learning component of the Leadership Louisville Center’s Ignite Louisville program.

A panel of judges heard presentations from the seven Ignite Louisville teams to select the winner at the Ignite Louisville Class of 2012 graduation on April 25.  YUM! Brands Foundation surprised the winning agency by matching the $1,500 contribution from the Leadership Louisville Center and awarding a second nonprofit, EDGE OUTREACH, with a $1,500 contribution.  For the first time, YUM! Brands Foundation recognized all of the outstanding work of the teams and will contribute $500 to each of the additional nonprofit agencies. Hosted at Baron’s Theatre at Whiskey Row Lofts, the graduation included a keynote address from Mayor Greg Fischer and a reception.

“We were astounded by the caliber of work presented by the Ignite Louisville teams. They dedicated significant time and talent for area nonprofits that will make a lasting impact on the organizations and the audiences they serve,” said Laura Melillo, Executive Director of Yum! Brands Foundation. “We’re thrilled to support the enhanced community capability that results from the Yum! IGNITES Louisville Challenge.”

Yum! IGNITES Louisville Challenge Winner:  YouthBuild Louisville

Ignite Louisville team:  Alex Banet, WellPoint, Inc.; Stephanie Greene, 21C Museum Hotel; Heather Harris, Yum! Brands, Inc.; Chris Kipper, Louisville Convention & Visitors Bureau; Kelly Kohlstruk, Brown-Forman Corporation; Ben Ruley, Hosparus Inc.; and Thomas Wallace, PNC Bank.

The winning team partnered with YouthBuild Louisville to help the organization build a strategic plan and a marketing plan.  They conducted a nonprofit marketplace survey to benchmark YouthBuild next to other local nonprofits and better understand how to encourage additional support and increase awareness. They facilitated a full board and staff strategic planning retreat that led to the output of a new aligned Mission and Vision Statement, an updated strategic plan for 2012-2014, and updated brand messaging.



Ignite Louisville team:  B. Todd Bright, Kentucky Farm Bureau; Carrie Halstead, Anthem Blue Cross and Blue Shield of Kentucky; Meredith Hughes, Deming, Malone, Livesay & Ostroff; Seth Moraniec, GE – Appliances & Lighting; Robert Polk, Horseshoe Southern Indiana; Cynthia Sysol, RecoverCare, LLC; and Jaime Warren, Norton Healthcare.

This team joined forces with EDGE Outreach and accepted the challenge of connecting key individuals with the ability to put Louisville on the international map for water treatment, training, technology. The team fostered connections between the major players in Louisville who possessed a passion for our community and for water issues around the world to create the W.E.T. Suits task force. 


Additional Nonprofits and Ignite Louisville teams:

The Academy at St. Andrews

Emily Bridwell, Yum! Brands, Inc.; Dena Dossett, Jefferson County Public Schools; Blaine McLaughlin, Wells Fargo Insurance Services; Craig Miiller, OfficeWare, Inc.; Gabe Riggs, Norton Healthcare; Amy Seng, University of Louisville Athletic Department; Brian Wigginton, Ernst & Young LLP; and Allison Zeillmann, Humana Inc.

The Academy at St. Andrews is a non-profit tuition based school that focuses on children with autism and developmental disabilities. The team was able to provide the Academy at Saint Andrews with a three-year strategic plan focused around fundraising, education, and enrollment, a full-feature, top of the line color copier, public relations, marketing, and social media strategy, iPad application for teachers and parents to use to engage students, development of a donor database, and target audience identification. The Academy at Saint Andrews can now better serve the needs of children with autism and development disabilities in the Louisville community and to serve as a benchmark educational program. The financial value of the team’s deliverables is estimated to be $52,400.


Dare to Care Food Bank

Anne Cannon, Norton Healthcare; Jean Lee, PNC Bank; James Reddish, Greater Louisville Inc.; John Sieg, Fifth Third Bank; Garland Straub, Yum! Brands, Inc.; Elizabeth Troutman, UPS Airlines; and Eric Weihe, Stoll Keenon Ogden PLLC.

This team worked with Dare to Care Food Bank, in partnership with local farms and volunteer groups, to launch the “Adopt-A-Farm” Program to connect local farms with volunteers that can help glean fields for leftover produce to donate to Dare to Care.  Dare to Care has a shortage of locally-sourced food to provide to the agencies it serves.  This program will help in establishing long-term relationships with local farms and receiving locally-sourced food.  The team created a new application on the Dare to Care website that lets farmers submit their information about their fields that need to be gleaned including number of volunteers needed, dates, times, and contact information.  The project will be submitted and the Dare to Care volunteer coordinator can then pair volunteer groups with the farms.


Dress for Success

Shaun Chelf, Hilliard Lyons; Lori Riddle Eberenz, Bandy Carroll Hellige Public Relations; Len Gant, Mountjoy Chilton Medley LLP; Kristi Klotz, UPS Airlines; Chris Schulz; Reanna Smith-Hamblin, Better Business Bureau; and Matt Williams, Wyatt, Tarrant & Combs, LLP.

Dress for Success Louisville was looking for a proactive way to start an earned income venture through the sale of donated clothing and accessories that are not suitable for client job interviews and surplus donations. After the compilation of case studies from other DFS markets, and further investigation, the team determined the best option for DFS to undertake was to hold a series of sales, three or four times per year at various locations, (known as pop-up sales). A separate nonprofit entity, to be named “Lou Lou’s Closet,” is being formed to host the sales benefiting Dress for Success Louisville.


Jewish Family & Career Services

Michael Bush, Northwestern Mutual; Travis Frick, Dean Dorton Allen Ford, PLLC; Chris Garrett, LG&E and KU Energy; Jenny Heitkemper, Yum! Brands, Inc.; Elizabeth Monohan, Humana Inc.; Joshua O’Bryan, Frost Brown Todd LLC; and Valerie Sickles, Main Line Broadcasting.

The team working with the Jewish Family and Career Services Center for Enterprise Development immediately identified the need for a fresh new brand.  The team delivered this, renaming the Center for Enterprise Development to Navigate Enterprise Center, creating a new logo and developing a highly functional new website –  The team planned a micro-business showcase to market existing clients, significantly expanded the volunteer pool through new strategic partnerships, submitted grant applications and loan requests, created a marketing platform, and delivered a host of resources such as donor, media and volunteer databases, as well as fundraising tools to help sustain Navigate.  The team will continue to work with Navigate through a newly created advisory committee dedicated solely to Navigate Enterprise Center.


Kentucky Humane Society

Megan Goheen, Brown-Forman Corporation; Heather Hise, Goodwill Industries of Kentucky; Ben Johnson, Greenebaum Doll & McDonald PLLC; Kory Kelly, Actors Theatre of Louisville; Brandie Nardi, Citi Cards; Lindsey Ransdell, The Community Foundation of Louisville; and Phillip Roberts, Hilliard Lyons.

This team worked with the Kentucky Humane Society to improve their Waggin’ Trail Walk for the Animals fundraiser, an annual event which has experienced declining participation and revenue in recent years.  The team reinstated the previously disbanded volunteer planning committee and structured it to address sponsorship and revenue, team recruitment and retention, PR and marketing, and event logistics and activities. The team embedded themselves within the planning committee to encourage and facilitate proper function of the committee, and developed a year-round communications plan to keep the event top-of-mind and ideally retain participants and sponsors from year to year.


About Ignite Louisville:

Presented by Norton Healthcare, Ignite Louisville is a six-month program that grows young professionals by developing the key components of leadership. The Yum! IGNITES Louisville Challenge is the service learning component of the Leadership Louisville Center’s program.  The Center received the 2009 Pyramid Award for Excellence in the Art of Collaboration for the program, which pairs Ignite Louisville teams with Louisville area nonprofits to plan, execute and sustain new strategies for success. In return, Ignite Louisville participants gain experience in community leadership, board involvement and teamwork.  Additional partners and sponsors contributing to the program’s success include: Yum! Brands, Inc., Brown-Forman Corporation, Northwestern Mutual and UPS.  Ignite Louisville is also supported by the Young Professionals Association of Louisville (YPAL) and the Louisville Urban League Young Professionals (LULYP).

About the Leadership Louisville Center:

Created in 1979, the Leadership Louisville Center is the region’s leading leadership development and civic engagement organization.  The Center strives to cross economic and social boundaries to inspire individuals to serve as catalysts for a stronger community.  Dynamic programming and events develop, connect and engage leaders into action toward social innovation and a brighter future for the Louisville community.

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