We’re proud to announce the project outcomes of the Encore Louisville program, now in its fifth year. Participants are members of the Leadership Louisville Center and graduates of other programs, who are retired or transitioning in their careers. The class worked in teams to provide strategic guidance to local nonprofits who requested help with specific issues.
The Encore Louisville Class of 2019
Here are a few examples of the work they’re doing – all probono – with local nonprofits.
The Louisville Cardinal
Encore Louisville team members: Tom Monohan (EL ’15 – ’19, LL ’92), Marty Bell (EL ’15-19, BF ’07, ’96, LL ’82), Steve Ellis (EL ’18-’19), Gail Lyttle (EL ’19, LL ’11), Mike Smith (EL ’18-’19, LL ’84)
The Louisville Cardinal is a weekly independent student newspaper at the University of Louisville available in print and online during the school year.
The printed and online newspaper is staffed by two paid part-time employees and 45-60 student volunteers at a university without a journalism program. The University is ending its financial support and advertising revenue is diminishing.
The Encore team developed several dozen suggestions to increase revenue and reduce costs, increase visibility and image of the paper on campus, and develop better and more formal relationships with the university community. It also developed job descriptions for the paid staff and suggested revisions to the Board by-laws and board governance.
Three of the five team members had previous journalism experience. Their suggestions were based on seasoned knowledge of journalism, trends in the newsprint media, and specific knowledge of the university community.
Implementation of strategic suggestions will be up to the board which will have almost half new members and a new Chair when newspaper operations resume after the annual summer shut down.
Encore Louisville team members: Beth Dlutowski (EL ’15-’19, BF ’13, FL ’12), Lynn Ashton (EL ’16-18, BF ’08, ’00, LL ’98), J-R Curtin (EL ’15-’19, BF ’91, LL ’85), Ken Middleton (EL ’15-’19, LL ’00)
Serenity House is a 48-bed residential halfway program for men in Jeffersonville, Indiana established in 1974.
An Encore Louisville team helped develop a plan to strengthen its appeal to major funders to help sustain its ongoing operations and complete an adjacent building designed to provide recreational space for the men and host meetings of alcohol and drug support groups in the community.
Working with the Executive Director and key board members, the Encore team recommended and the Board agreed to:
— recruit a prominent community leader to join an ad hoc board leadership team to lead necessary changes and then transition the group to an executive leadership group within the board with the expertise needed to guide the organization long-term;
— create a strong “story” about the mission and success of Serenity House, the need for its services, and proof of its sustainability and recruit a local marketing firm to help;
— develop a succession plan for the Executive Director who is nearing retirement and evaluate the need for additional management support;
— transform financials into a format more easily understood by funders including a multi-year forecast that demonstrates sustainability
— meet with local foundations to demonstrate its plans and commitment to sustainability.
U of L Family Business Center
Encore Louisville team members: Michelle Wells (EL ’18-’19, LL ’13), Gail Becker (EL ’17-’19, ’15, LL ’93), Stuart Goldberg (EL ’16-’19, LL ’92), Michael Shaikun (EL ’17-19, FL ’94)
The University of Louisville Family Business Center (FBC) has almost 100 members and represents many of the region’s strongest and most reputable family business leaders. Business-owning families can exchange strategies and experiences, safely explore challenging issues, and learn from leading experts in areas that are unique to family businesses.
The FBC had been operating with an Interim Executive Director since fall of 2017.
With the impending hiring of an executive director in the fall of 2019, FBC requested recommendations that would benefit the on-boarding of the new hire while rebuilding the reputation of FBC in Louisville and Southern Indiana and help increase its membership and influence.
The Encore team members represented a broad background of businesses — family owned, not-for-profit, and Fortune 250 corporate so the team able to offer diverse perspectives on responding to FBC’s need.
The team provided (1) recommendations of more than 80 local organizations that could help with enhancing the profile/brand while continuing to grow FBC’s membership: government agencies, community service organizations, business and professional associations, media outlets, and foundations. (2) Suggestions that could improve the integration and visibility of FBC within UofL and (3) Ideas to support the on-boarding of a new Executive Director.
The Encore Louisville Class of 2018
The class provided guidance to 19 nonprofits in 2018. Their assistance amounted to an estimated total value of $250,000.
Featured 2018 projects:
The Healing Place
Doug Scott, Director of Giving, The Healing Place, a nationally-recognized recovery program for men and women with addictions. Doug talks about the value of working with an Encore Louisville team.
American Cancer Society
Jan Walther, former Executive Director of American Cancer Society Louisville, shares how the organization benefitted from partnering with an Encore Louisville team.
Other nonprofits who worked with Encore Louisville teams in 2018 are:
Alley Cat Advocates
Children Have Options in Choosing Experiences (C.H.O.I.C.E.)
Cystic Fibrosis Foundation
Down Syndrome of Louisville
Encore Toolkit- Leadership Louisville Center
Mom’s Closet Resource Center
Nearly New Shop, National Council of Jewish Women
One Plus One Equals U, Inc.
Sowing Seeds with Faith
Spina Bifida Association of Kentucky
Women 4 Women
Camp Hendon, Kentucky Diabetes Camp for Children
Project ask: Camp Hendon indicated these needs:
- Staffing: Identify the next position(s) to be filled on the staff
- Strategic Growth: what to consider regarding growing the organization
- Funding: provide feedback on establishing/securing reliable funding sources
- Outside thought leaders; all of the team members had worked within organizations experiencing growth opportunities and provided a thought framework for the Camp Hendon team
- Introductions to contacts within the community who are potential partners and funders
- A structured approach to addressing the key issues facing the organization
- An outside perspective on the board functions which the Encore Louisville team presented to the Board of Directors
Comments from Camp Hendon:
“This was an amazing experience and we are so grateful to have had the opportunity to engage with the caliber of individuals in our Encore Louisville partner team.” – Megan Cooper, KY Diabetes Camp for Children
Jewish Career and Family Services
Jewish Family and Career Services provides a wide range of counseling and career services to a socioeconomically diverse client base. Some services are grant funded and provided to disadvantaged clients at no-cost; others are fee-based. They asked for the Encore Louisville team’s help in increasing fee-for-service revenues to enable JFCS to continue to meet the growing needs of vulnerable clients in an uncertain funding environment. Specifically, they asked for help with a market analysis defining and providing a more in-depth profile of the target market for their proposed College Grad Job Search Bootcamp. The team also provided input that helped them redesign the curriculum in a way that will make it more marketable as well as more valuable to both participants and the employers who will support the program and also provide potential job opportunities.
The team provided feedback and suggestions on JCFS’s target market and made suggestions to enhance their marketing plan. Additionally, they provided suggestions that led to a redesign of the bootcamp curriculum that enhances the value for both prospective participants and the employers that will also participate in the program.
Simmons College of Kentucky
Project ask: Simmons College’s challenge is that they do not have a campus student bookstore which hinders students from having a “real” campus feel. Many students can not afford books or the means to get them, so an on-campus site would help with student retention and recruitment as well.
Project outcomes: Following meetings with Dr. Kevin Cosby, President, and Dr. Ken Jobst, ProvostVon Purdy, Director of Development, and Franklin Smith, Accreditation Liason, the team initiated a survey of the students to determine whether a bookstore is a student-driven desire.
Comments from Von Purdy, Director of Development, Simmons College of Kentucky:
“The Encore team was one of the most professional groups I have ever worked with. They came in eager and mission-centered and helped focus us on what we needed to do to get the desired results. The experience of the team led to the planning and execution of our project and helped us reach the final goal. We needed their direction to help get results – the survey of the students was vital to help us focus and help us get feedback from the key constituents- our students. As a result, we are moving in the right direction and have taken the first steps to get a bookstore and the materials students want.”
Trees Louisville, Inc.
Project ask: Help TreesLouisville develop a 5-year plan – a strategic roadmap that can be executed by a two-person staff.
Comments from Cindi Sullivan, Executive Director, TreesLouisville:
“Our Encore Team helped us produce a comprehensive two-year strategic plan for our organization. Along the way, they affirmed the good work we are accomplishing and gave us sage advice on pitfalls to avoid and opportunities to embrace. The process was eye-opening and provocative.”